A Secret Weapon For Johnnie Walker Blue Label Ultra

Within our quest for the lightest bottle doable, we took our vision to the crew of professional glassmakers. Checking out shapes and glassblowing procedures to minimise glass utilization with out compromising toughness.

This new, lightweight bottle can be a matter of exquisite beauty; but much more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to continue on implementing these learnings throughout our selection, getting additional progressive strides as we glance to the future of Scotch.”

Johnnie Walker’s five years of exploration and advancement have intended that the expertise acquired is staying applied over the range of Diageo merchandise.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been produced by adopting a examination-and-master model, developing and Discovering without the need of limitation and imagining what the future of lightweight luxury packaging could carry.

Our fantastic combination of our individuals and types is our magic, and in our inclusive and supportive lifestyle, your opportunity to thrive is infinite.

The expose of Johnnie Walker Blue Label Ultra signals the brand name’s commitment to innovation, with hopes that the ground-breaking style and design could inspire the more deluxe, light-weight, and low-carbon whisky bottles of tomorrow.

The end result is surely an business-to start with that, and also reaching exquisite natural beauty, showcases what luxury, lighter-pounds, decrease-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to lessen the excess weight of glass Utilized in its packaging; an ambition that's targeted at decreasing the quantity of carbon emissions related to packaging.3 Even though the engineering will not be however available to start bottles of the weight at scale, completely, the know-how Johnnie Walker has garnered is already currently being placed on lightweighting jobs across the Diageo portfolio.

. The previously claimed ‘lightest fat Scotch whisky bottle’ was launched by a UK retailer and weighed all over 298 grams.

With less than 888 bottles introduced globally, Every single bottle is independently numbered and presented in a luxury collector’s case.

We're in this article when you're able to take the plunge with Johnnie Walker and explore cocktail recipes, new item launches and the most up-to-date from our entire world of whisky.

Diageo has said which the “previously claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed about 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo As well as this, Diageo has announced that a royalty-cost-free license towards the patent are going to be presented to anyone who needs to hitch Johnnie Walker in its mission. Lindley claimed: “Rather then hold this new expertise near our chest, we’re excited to be offering a royalty-absolutely free licence to our granted British isles patent to the world.

Stated plan aims to lessen the body weight of glass in Johnnie Walker packaging. This could have a immediate effect on the carbon emissions of Johnnie Walker packaging, both in terms of generation and transport. 

In whisky packaging, luxury normally usually means major—Imagine thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker hopes to upend that imagining and embrace the notion that lithe is deluxe.

Indeed—this collectible edition may be requested on the web and delivered securely for your doorway with signature affirmation.

Liquid Light-weight enveloped readers in a mesmerizing interplay of light and shadow, with transferring gentle passing through glass varieties and projecting tasteful designs on to white partitions.

And this, for The very first time in Diageo’s read more historical past, a license to our patent for light-body weight glass beverage containers will probably be available on the royalty-free basis to all as a method to inspire progress in the wider marketplace.